“I’ve always felt that good research is as vital to a campaign as good intelligence is to winning a war. If you don’t know the strengths and weaknesses of yourself and your opponent, you are just handing your opponent an advantage.”
Kathleen Sebelius
Governor of Kansas |
At Muller & Associates our mission is simple. We will provide you with the most accurate, useful, and timely research to help your campaign win. In the day-to-day battle of a campaign, quality research can be the decisive factor in gaining a needed edge over your opponent. Muller & Associates, with our limited number of clients, will make certain that you receive first-class attention and 24-hour service. Most importantly, we will help you maximize the research, integrating it into all aspects of your campaign
How Our Research Made The Difference For Paul Morrison
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Paul Morrison
Attorney General-elect of Kansas |
In 2006 the hottest political race in Kansas was the Attorney General’s race. With three weeks to go Democrat challenger Paul Morrison suddenly came under massive attack by an out of state third party advocacy group. This group made a TV buy so large that its cost totaled almost as much as Paul was to spend in his entire campaign. If the buy stood, it could have easily wiped out the lead Paul had worked so hard to establish.
With the thorough research that we had previously completed, the team saved invaluable time and we were able to quickly show that the TV ads were distorting Paul’s record. Armed with this vital information, campaign attorneys were able to quickly confront TV stations across the state and demand that they pull the ads. Faced with this evidence the stations refused to run the misleading ads.
Few research issues are this dramatic, but it underlines how important good research is. Three weeks later Paul Morrison won his race for Attorney General. We believe we helped provide the winning edge for Paul’s campaign. Muller & Associates can do the same for you.
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Research – An Invaluable Tool
While cost is always a key concern to a campaign, your campaign cannot afford to be without research. The most professional campaigns quickly find themselves playing catch-up to a well-prepared opponent when they themselves do not have the accurate and appropriate research to rely on for responses. A thorough research operation helps guard against your candidate making inaccurate statements that lead to a loss of credibility, aids the campaign in staying focused, and examines your campaign message in a broader political landscape. This foundation is a valuable tool that gives your campaign the winning edge.
Contact Us Today To Give Your Campaign The Winning Edge
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